5/11/2023 0 Comments H and m ad gigi hadid![]() Maintaining his reputation as a designer for the people, Rousteing enlisted Nick, Kevin, Brian, A.J., and Howie to perform some of their classic hits including “ Everybody”, “ Larger than Life” and “ I Want it That Way”, at the New York show. “And nothing better than pop to communicate with, you know?” Nothing illustrated this philosophy more than last night’s Balmain x H&M show, which featured a surprise appearance from 90s boy band Backstreet Boys. ![]() “I want to communicate my vision to people,” he told us earlier this year. ![]() Dazed 100 designer Olivier Rousteing has often stressed the utility of pop culture in communicating to a mass audience. ![]()
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